Contextual PPC Advertising
Contextual advertising is one of the most effective Internet marketing tools due to precise targeting based on previous interest in a product or service, which allows you to quickly attract traffic to the site to achieve results in the shortest possible time. Setting up contextual PPC advertising from Bogoyavlenskaya Business Development Agency is aimed at achieving maximum results by optimizing key performance indicators such as cost per lead (CPL), share of advertising costs (ARC) and return on marketing investment (ROMI). Increase sales and conversions users who are most interested in your products or services.
Marharyta Kondratova
Founder & CEO
“Schedule a complimentary consultation to analyze your project and develop a strategy to enhance your business efficiency. Gain access to innovative tools to achieve your business goals.”
Problems solved by Pay-per-click (PPC) advertising
Low Visibility
PPC advertising increases the visibility of a business by ensuring its ads appear prominently in search engine results and on relevant websites. This helps attract more attention from potential customers who are actively searching for related products or services.
Targeting the Right Audience
PPC platforms offer advanced targeting options, allowing businesses to reach specific demographics, interests, and behaviors. This precision targeting ensures that ads are shown to the most relevant audience, increasing the likelihood of engagement and conversion.
Cost Control
With PPC advertising, businesses have full control over their ad spend. They can set daily budgets, bid amounts, and adjust spending based on performance metrics. This enables businesses to optimize their advertising budget and maximize return on investment (ROI).
Immediate Results
Unlike organic methods, PPC campaigns can generate immediate results. Once ads are launched, they appear instantly in search results or on relevant websites, driving traffic and potential leads to the business website.
Measurable Performance
PPC platforms provide robust analytics and reporting tools, allowing businesses to track key performance metrics such as clicks, impressions, conversions, and ROI. This data-driven approach enables businesses to continuously optimize their campaigns for better results and efficiency.
Why you should consider ordering Contextual PPC advertising setup?
Utilizing contextual PPC advertising can give you a competitive edge in the market by helping you stand out from competitors and reach potential customers effectively.
Targeted Reach
Contextual PPC advertising allows you to target specific audiences based on their interests, behaviors, and demographics, ensuring your ads reach the right people at the right time.
Cost-Effectiveness
With careful optimization and targeting, you can maximize the efficiency of your ad spend, ensuring you get the most out of your budget.
Immediate Results
Unlike some other forms of advertising, PPC campaigns can generate immediate results, driving traffic to your website and increasing conversions in a short period.
Flexibility and Control
You have full control over your PPC campaigns, including budget allocation, ad creatives, targeting options, and scheduling. This flexibility allows you to adjust your strategy as needed to achieve your goals.
Measurable ROAS, ROMI and ROI
PPC advertising provides detailed analytics and reporting, allowing you to track the performance of your campaigns in real-time and measure the return on investment accurately.
Expert Guidance
By working with experienced professionals like us, you can benefit from our expertise in creating and managing PPC campaigns, ensuring they are optimized for success.
PPC management tools
Search Engine Advertising
Advertising with pay-per-click in search engines involves text ads displayed in response to user queries. This method increases website conversion rates by reaching the most relevant audience interested in your products or services.
Remarketing and Retargeting
Remarketing and retargeting allow you to show ads to users who have already visited your website or interacted with its content. This helps stimulate repeat purchases and attract visitors back to your site.
Banner Advertising
Banner advertising is a form of online advertising embedded on web pages. Flexible targeting ensures coverage of various customer segments and helps boost brand awareness.
Marketplaces and Price Comparison Websites
Advertising on various marketplaces and price comparison websites allows you to reach an audience actively comparing products and ready to make a purchase. Ads are displayed in relevant sections of these platforms, ensuring broad exposure to potential buyers.
Product Listings
Product listings provide detailed information about a product, including images, prices, and the seller's name. We can create such ads using Google Shopping. Managing Google Shopping is particularly effective for e-commerce businesses.
Video Advertising
Uploading videos to YouTube and other video hosting services is an effective way to engage with your audience and create a positive brand image. Video advertising also helps increase brand awareness through various formats and flexible targeting options.
STEPS OF ADVERTISING SETTINGS
Each project undergoes a tailored strategy development, implemented gradually. Launching contextual advertising typically takes 3-5 working days and consists of several stages:
Website Examination
Full immersion into the client's business: analysis of demand, profitability, and seasonality. Development of unique selling propositions and preparation of website improvement recommendations.
Competitor Analysis
Identifying key competitors online. Thoroughly analyzing competitor websites, advantages, advertisements, and campaign settings. Utilizing this information to stand out among others.
Analytics Setup
Setting up Tag Manager and Google Analytics codes. Configuring goals and testing their functionality.
Advertising Launch
Passing ad moderation. Determining the optimal strategy and budget allocation.
Semantic Core Collection
Gathering an extensive list of queries for launching contextual advertising on search engines and networks. Clustering and determining landing pages for each query group.
Account Setup
Preparing ad texts and finding illustrations. Compiling the account structure. Configuring temporary targeting, display regions, UTM tags, sitelinks, extended headlines, and adding negative keywords.
Cost Optimization
Analyzing accumulated statistics and making subsequent adjustments. Expanding the list of negative keywords, adjusting bids based on current contextual advertising results.
Profits of using Contextual Advertising do for your business
Improved Conversion Rates:
Because contextual ads are displayed to users who are already interested in similar products or topics, they are more likely to engage with your ad and take the desired action, resulting in higher conversion rates.
Flexible Targeting Options:
Contextual advertising platforms offer a range of targeting options, allowing you to refine your audience based on factors such as demographics, interests, and location. This flexibility ensures your ads are seen by the most relevant users.
Brand Safety:
Contextual advertising platforms use advanced algorithms to ensure your ads are displayed in brand-safe environments alongside high-quality content. This helps protect your brand reputation and minimizes the risk of appearing next to inappropriate or harmful content.
Targeted Reach:
Contextual advertising allows you to display ads to users based on their interests, online behavior, and the content they are currently consuming, ensuring your message reaches a highly relevant audience.
Increased Visibility:
By placing your ads on relevant websites and alongside related content, contextual advertising increases the visibility of your brand and products, helping you attract more attention from potential customers.
Cost-Effective:
Contextual advertising often operates on a pay-per-click (PPC) model, meaning you only pay when users click on your ad. This cost-effective pricing structure allows you to maximize your advertising budget and achieve a positive return on investment (ROI).
Real-Time Optimization:
Contextual advertising platforms provide real-time data and analytics, allowing you to monitor the performance of your campaigns and make adjustments as needed to improve results. This ability to optimize campaigns on the fly maximizes their effectiveness.
Benefits of working with us for Contextual PPC advertising
Professional Approach
Our team comprises PPC specialists with extensive expertise in marketing and advertising. We guarantee a professional and top-tier execution of PPC strategies tailored to your business requirements.
Individualized Strategy
We craft a personalized PPC strategy based on a deep understanding of your business, target audience, and company objectives. This customized approach ensures that our initiatives are in sync with your specific goals.
Optimal Resource Utilization
Our professionals optimize PPC campaigns to deliver maximum outcomes while minimizing expenses. We prioritize strategies that offer the highest return on investment, ensuring efficient resource allocation for your PPC endeavors.
Precise Targeting
Through our PPC services, we precisely target your desired audience, enhancing the efficacy of your campaigns and driving higher conversion rates. By optimizing for relevant keywords and demographics, we ensure that your ads attract qualified leads and potential customers.
Comprehensive Analytics
We furnish comprehensive analytics and reporting on the performance of your PPC campaigns. Our reports empower you to track progress, assess the impact of our efforts, and make data-driven decisions to further optimize your PPC strategy.
Continuous Support
Our commitment to your success extends beyond the initial implementation. We continually monitor the performance of your PPC campaigns and implement necessary adjustments to achieve superior results. Our ongoing support ensures that your ads maintain visibility and competitiveness in the digital landscape.
Time and Effort Savings
Collaborating with us for PPC enables you to divert your focus to other aspects of your business while we handle the intricacies of optimizing your ads for maximum impact. Our expertise and dedication to delivering results save you time and effort, allowing you to concentrate on business growth.
By selecting BOGOYAVLENSKAYA Business Development Agency for your PPC needs, you're forging a strategic partnership that will elevate your online presence and attract a broader audience of potential customers.
Pricing of setting up Targeted Advertising on Social networks
The cost of setting up Google Adwords contextual advertising depends on the amount of work. For large projects or online stores with dozens of categories, the cost is determined individually. In other cases, we use package solutions, but we will always conduct a consultation first to take into account all the needs of your business:
Google adwords: search campaign setup
From 620 £
- Contextual advertising above and below Google's organic search results.
- Collection of semantic core
- Account structure design
- Studying competitors
- Formation of USP
- Creating Ads
- Negative keywords and cross-negative keywords
- Set ad extensions
- Help in installing meters
- Analytical work
- Customer Feedback
Google adwords: display campaign setup
From 420 £
- Contextual advertising on Google partner sites + remarketing setup.
- Collection of semantic core
- Account structure design
- Studying competitors
- Formation of USP
- Creating Ads
- Negative keywords and cross-negative keywords
- Set ad extensions
- Help in installing meters
- Analytical work
- Customer Feedback
GOOGLE ADWORDS: MONTHLY MAINTENANCE
From 620 £
- Refinement and optimization of campaigns. Increasing the number of applications without increasing the budget, updating advertisements.
- Refinement and optimization of existing campaigns.
- Recreating ads
- Increased return on budget
- A/B ad tests
- Testing bets
- Removing ineffective sites, phrases
- Testing strategies
- Recommendations for improving the site
- Generating reports
- Customer Feedback
Loss of Revenue Potential Without PPC advertising
According to our experience and statistics, companies that do not use contextual advertising may be missing out on significant revenue opportunities. Research shows that companies using PPC campaigns can achieve up to a 50% increase in conversion rates compared to those that rely solely on organic traffic. What's more, research shows that for every £1 spent on Google advertising, businesses can generate an average of £2 in revenue, highlighting the potential for significant returns on investment. Thus, failure to implement PPC advertising can lead to a significant loss of potential revenue for companies.
Marharyta Kondratova
Founder & CEO
“Schedule a complimentary consultation to analyze your project and develop a strategy to enhance your business efficiency. Gain access to innovative tools to achieve your business goals.”